Tupelo Goods: Elevated Design, Real Results

Tupelo is an outdoor lifestyle brand focused on beautifully designed, durable furniture and gear that fits both adventurous and everyday living. With a passion for craftsmanship and functionality, Tupelo blends aesthetics with performance for modern outdoor spaces.

95%

INcrease in Gross Sales

84%

increase in orders

66%

increase in conversion rate

Our Partnership

NINE15 first partnered with Tupelo to build a custom Shopify site that captured their brand's identity and showcased their products with clarity and impact. In early 2025, we collaborated again to execute a full redesign and re-theming of their website to meet new growth goals and boost performance.

Why It Worked

By modernizing the storefront and optimizing the shopping journey, we helped Tupelo translate their strong brand identity into measurable e-commerce growth. The result was a faster, more compelling website built to scale with their expanding product line and customer base.

The Result

The new Shopify experience launched with immediate impact. Within the first week, conversion rates increased by 22%, supported by improved site speed, clearer user flows, and a stronger brand presence. The final solution provides SETT with a scalable foundation that supports ongoing optimization, new features, and future growth initiatives.

Custom Shopify Theme Redesign

A refreshed, conversion-driven shopping experience with a focus on storytelling, lifestyle photography, and seamless navigation

UX & Mobile Optimization

Streamlined user flows and enhanced performance across all devices

Re-theming & Development

Clean, efficient codebase tailored to scale with the brand

Performance Enhancements

Page speed, SEO, and structure improvements for faster load times and better discoverability

Services

Wireframes
User Experience (UX) Design
User Interface (UI) Design
Headless Shopify Development / Site Redesign
Animation & Interactions
Custom App Development
Conversion Rate Optimization (CRO)

Features

Headless Shopify Architecture
Custom UX/UI Design System
Performance Optimization
Custom Shopify Apps
Enhanced User Flows
Scalable Frontend Foundation
CRO-Focused Layouts & Interactions

Experimentation-Driven UX
Every improvement—from button placement to form layout—validated through A/B testing.

Custom Merchandising Components
Quick Add, enhanced collection templates, and richer product discovery tools.

Navigation Built on Data
A restructured mega menu informed by click-tracking, heatmaps, and user testing.

Optimized for Performance
Faster load times, smoother checkout, and mobile-first refinements.

Ready to Build Your Billion-Dollar Brand?

Let's create a Shopify experience that's built to scale.

start a project together