Pourri (formerly Poo~Pourri) is a trailblazing natural odor eliminator brand with products for the bathroom, body, pet, and beyond. Known for their cheeky branding and viral marketing, ~Pourri grew from a cult favorite to a household name.
We partnered with ~Pourri from the early days, helping them build and scale their Shopify store from the ground up. What started as a custom Shopify build evolved into a 3+ year retainer partnership, supporting everything from performance optimizations to seasonal campaigns and product launches.
Online success requires more than just good design—it demands a strategic, user-focused experience that turns visitors into loyal customers.
- Developed a fully custom Shopify theme tailored to ~Pourri’s bold brand voice
- Integrated third-party apps and custom scripts for advanced cart flows, subscriptions, and gifting
- Built custom PDP and upsell modules to maximize AOV
- Continuous UX improvements & conversion optimization
- Landing pages for product drops & viral campaigns
- Cross-channel integration (Klaviyo, ReCharge, Meta)
- Rapid turnaround on site updates, promotions, and seasonal refreshes
- 3+ year trusted partnership
- Supported massive traffic spikes from viral campaigns
- Helped launch multiple product lines and gifting flows
- Boosted site performance & streamlined customer journey
Pourri’s Shopify site scaled with the brand—supporting millions of orders, maintaining high performance, and evolving with every campaign.
