A full website redesign focused on visual storytelling, product discovery, and conversion-driven UX — combining refined art direction, custom Shopify functionality, and performance-first development to elevate Almsthre's direct-to-consumer experience.
conversion efficiency (NO Access)
page load times
engagement across PDPs and collections
friction in the add-to-cart flow
Almsthre's website had not been updated in years and no longer reflected the brand’s evolving aesthetic or product quality. The existing experience lacked visual impact, clear product storytelling, and modern UX patterns—leading to missed conversion opportunities and friction in the shopping journey. The team needed a fast, beautiful, and scalable Shopify experience that could better support merchandising, discovery, and growth.
NINE15 partnered with Almsthre to fully redesign and rebuild their Shopify storefront from the ground up. We focused on modern art direction, improved product storytelling, and conversion-optimized UX—while introducing custom functionality to reduce friction and encourage exploration. This included custom apps, enhanced navigation, a refined filtering system, bundling capabilities, and performance optimizations to ensure the new experience was both visually compelling and fast.
The new Shopify experience is cleaner, faster, and significantly more intuitive. Improved navigation and filtering make it easier for customers to find the right products, while sticky add-to-cart and quick-add functionality streamline purchasing. The redesigned PDPs and collections pages elevate product storytelling, resulting in stronger engagement and improved conversion potential across the site.
• Strong alignment between brand vision and UX strategy
• Conversion patterns baked into design—not added later
• Modular systems that allow Almsthre to scale merchandising over time
A refined visual system and art direction that highlights craftsmanship, materials, and use-case—creating a more immersive shopping experience.
Redesigned product pages with sticky ATC, quick add, and clear hierarchy to reduce friction and support confident purchasing.
A refined mega menu and sticky navigation help shoppers browse collections and categories effortlessly.
Custom filtering, product bundling, and automation streamline personalization and improve how products are discovered and purchased.
Let's create a Shopify experience that's built to scale.