SETT

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Reimagining SETT’s Shopify experience to drive speed, scalability, and conversion.

A high-performance, headless Shopify rebuild focused on translating SETT’s brand vision into a flexible digital system—combining refined UX/UI, custom development, and conversion-focused execution to support long-term growth.

22%

INcrease in Conversion rate within the first week of launch

36%+

site speed and performance

Clearer

user journeys and stronger brand presence

Scalable

infrastructure to support future growth

The Challenge

SETT came to NINE15 after experiencing challenges with a previous development team that limited collaboration, clarity, and execution. While the brand had a strong vision for their digital presence, the existing website struggled with performance, scalability, and UX—making it difficult to fully bring that vision to life. SETT needed a fast, efficient Shopify experience built on transparency, trust, and long-term flexibility.

Our Approach

NINE15 partnered closely with SETT to redesign and rebuild their storefront with a collaborative, strategy-first mindset. We focused on translating brand vision into a cohesive digital system supported by scalable UX/UI foundations and headless architecture. Performance, speed, and conversion were prioritized throughout the process, ensuring the site was not only visually compelling but also built to grow alongside the business.

The Result

The new Shopify experience launched with immediate impact. Within the first week, conversion rates increased by 22%, supported by improved site speed, clearer user flows, and a stronger brand presence. The final solution provides SETT with a scalable foundation that supports ongoing optimization, new features, and future growth initiatives.

Brand Vision, Executed Digitally

A cohesive visual system that translates SETT’s brand identity into a polished, modern digital experience.

Performance-First UX

Streamlined layouts, optimized interactions, and fast-loading pages designed to reduce friction and improve conversion.

Scalable Design System

Flexible UX/UI foundations that allow the site to evolve without heavy rework or technical debt.

Custom Interactions & Enhancements

Thoughtful animations, interactions, and custom functionality that elevate the user experience without compromising speed.

Services

Wireframes
User Experience (UX) Design
User Interface (UI) Design
Headless Shopify Development / Site Redesign
Animation & Interactions
Custom App Development
Conversion Rate Optimization (CRO)

Features

Headless Shopify Architecture
Custom UX/UI Design System
Performance Optimization
Custom Shopify Apps
Enhanced User Flows
Scalable Frontend Foundation
CRO-Focused Layouts & Interactions

Experimentation-Driven UX
Every improvement—from button placement to form layout—validated through A/B testing.

Custom Merchandising Components
Quick Add, enhanced collection templates, and richer product discovery tools.

Navigation Built on Data
A restructured mega menu informed by click-tracking, heatmaps, and user testing.

Optimized for Performance
Faster load times, smoother checkout, and mobile-first refinements.

Ready to Build Your Billion-Dollar Brand?

Let's create a Shopify experience that's built to scale.

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