A bold Shopify redesign that aligns performance with purpose—bringing Renegade’s community-driven mission to life through thoughtful UX, modular design systems, and conversion-focused development.
INcrease in Conversion rate within 2 months
increase in online sales growth
increase in returning customer rate
alignment between digital experience and brand mission
Future-Proof Shopify platform built to scale across locations
Renegade Running is more than a specialty run store—it’s a community rooted in inclusivity, identity, and collective growth. With physical locations in Oakland and Los Angeles, the brand needed a digital experience that could support multiple stores while maintaining a cohesive identity. Their existing e-commerce site limited product visibility, underperformed on conversion, and lacked space for long-form storytelling and education—creating a disconnect between Renegade’s powerful mission and its online presence.
In early 2025, NINE15 partnered with Renegade Running to reimagine their Shopify experience—creating a digital space that mirrors the inclusivity and energy of their Oakland and Los Angeles stores while improving performance. We designed and built a custom Shopify theme with a modular system for flexibility, introduced a blog to support community storytelling, and refined UX and navigation to improve product discovery across a growing multi-brand catalog.
The redesigned Shopify experience strengthened both performance and brand connection. Within two months of launch, conversion rates increased by 45%, online sales grew by 23%, and 28% of customers returned—signaling stronger engagement and loyalty. Beyond metrics, the new site creates a cohesive bridge between Renegade’s online and in-store experience, reinforcing their mission and supporting future growth.
A bold visual system that highlights Renegade’s diverse community—celebrating runners of all backgrounds while reinforcing the brand’s purpose beyond sport.
Improved navigation, hierarchy, and layout patterns ensure products are easier to find, compare, and purchase across multiple categories and brands.
A flexible design system allows Renegade’s team to experiment with layouts, campaigns, and storytelling formats without relying on developers.
Support for BOPIS and ship-to-customer-from-store ensures customers can shop how—and where—they want, without friction.
Let's create a Shopify experience that's built to scale.