
At NINE15, we don’t just design beautiful Shopify Plus stores—we build high-performing machines that convert. One of our most impactful client wins? Turning a $60,000 investment into over $3 million in additional revenue—all within 12 months, and without increasing traffic or ad spend.
The brand was established and already doing $7 million in annual sales. But they knew the site wasn’t performing at its full potential. Friction points existed—somewhere—but their team didn’t know where or how to fix them.
We started with a full information architecture overhaul and restructured the entire store to make it easier to navigate. From there, we upgraded the theme to a fully custom version built on Dawn 2.0, optimized for speed, accessibility, and mobile performance.
Then the real work began: Conversion Rate Optimization (CRO).
We ran continuous tests for 12 months—each one building on the last.

We simply helped the site do its job—better.
Most brands pour money into ads to chase growth. But there’s often massive untapped potential in the traffic they already have.
Our approach at NINE15 is different:
Build smarter.
Optimize continuously.
Treat CRO as a growth engine—not a one-time checklist.
If your traffic is solid but sales are stuck, let’s talk. We’ll review your current setup and show you exactly where you could be leaving money on the table.
Get In Touch for a free consultation.