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How We Turned a $60K Project into $3M in Revenue—Without increasing Ad spend

At NINE15, we don’t just design beautiful Shopify Plus stores—we build high-performing machines that convert. One of our most impactful client wins? Turning a $60,000 investment into over $3 million in additional revenue—all within 12 months, and without increasing traffic or ad spend.

The Challenge

The brand was established and already doing $7 million in annual sales. But they knew the site wasn’t performing at its full potential. Friction points existed—somewhere—but their team didn’t know where or how to fix them.

Our Approach: Rebuild, Then Relentlessly Optimize

We started with a full information architecture overhaul and restructured the entire store to make it easier to navigate. From there, we upgraded the theme to a fully custom version built on Dawn 2.0, optimized for speed, accessibility, and mobile performance.

Then the real work began: Conversion Rate Optimization (CRO).

What We Did:

  • Behavior Tracking with Microsoft Clarity - Heatmaps, scroll maps, and session recordings helped us spot drop-offs and confusion.
  • A/B Testing, One Variable at a Time - From navigation and homepage layouts to PDP enhancements and checkout flows.

We ran continuous tests for 12 months—each one building on the last.

The Outcome

  • Revenue: $7M → $10M+
  • CRO Investment: $60,000
  • Extra Ad Spend: $0

We simply helped the site do its job—better.

Most brands pour money into ads to chase growth. But there’s often massive untapped potential in the traffic they already have.

Our approach at NINE15 is different:

Build smarter.
Optimize continuously.
Treat CRO as a growth engine—not a one-time checklist.

Want to See What CRO Can Do for You?

If your traffic is solid but sales are stuck, let’s talk. We’ll review your current setup and show you exactly where you could be leaving money on the table.

Get In Touch for a free consultation.