A holiday sale doesn't need a five-part campaign or a countdown microsite. For the 4th of July, three emails carry it: one to announce, one to remind, one to close. Here's the flow we run for clients.
Send Thursday morning. Put the offer in the first line, with the end date and code right behind it. One or two products, one button, and you're done.
Send Friday. This catches the people who saw the first email and meant to come back. Lead with a specific product or a bestseller so it doesn't read as a repeat. Same offer.
Send Saturday the 4th, mid-afternoon to early evening. This one brings in the most revenue of the three. The sale ends tonight — say that, link to it, and stop. A few hours later, send one short reminder to anyone who didn't open it.
Resend to non-openers. Send Email 1 and Email 3 again to people who didn't open them, with a different subject line. Same email, more eyes on it.
Add one SMS. If you have the list, a single "ends tonight" text on the 4th works well alongside Email 3.
Match the site to the email. Whatever the email promises should be the first thing shoppers see on the homepage.
Pick the offer, write the three emails, schedule them, and you're set for the weekend.
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