Where do you see Yardbird in 5 years?

Our mission is to provide opportunities for families and friends to put their phones down, get outside, and have fun.

Hopefully in 5 years we have significantly grown our product assortment as well as launched some other initiatives we have up our sleeve that deliver against that mission.

We want anything with our logo on it to be synonymous with great design and quality.

What advice would you give to anyone looking to start a new brand or an online store?

Sharpen your purpose and mission early and refine it often, as it will be your guiding light in terms of developing priorities, finding resources, and how you spend your days.

Leverage a technology platform that has a rich community and partner ecosystem behind it, as it will allow you to scale faster without adding a ton of head count.

Last but not least, as a Mom and an entrepreneur, what does a typical work day look like for you these days?

I am very diligent about setting and sticking to annual, quarterly, and monthly goals both professionally and personally. That structure gives me clarity to how I fill my day-to-day tasks. I would say my days look quite different from one day to the next, but there are a few blocks of time I TRY stick to.

Reality check- this happens exactly this way about 2-3 days a week :)

  • 7:00 wake up
  • 7:30 breakfast + workout
  • 9:00 work
  • 11:30 Lunch
  • 12:30 - 5 Work
  • 5-8 - Make Dinner and play outside with fam
  • 8-9 - Wind down and finish up work
  • 10: Go to bed