We've recently had the pleasure to work with ShopShift (SS) to create their brand new fashion Shopify ecommerce store. Like the brand, we focused on a subtle color palette that was welcoming, luxurious and allowed the user to really focus on the clothing and photography.
ShopShift curates ethically made & sustainably produced apparel. Here is more about (SS) in their own words:
At SS, we chose to support designers who operate their businesses with respect for people and the planet. Our platform features designers who work hard to shift the design industry towards sustainability and support social activism. Curated with a dual focus on ethics and aesthetics, our clothes provide you with long-lasting style that is never overly consumptive or trend-based.